Blueshift

Blueshift is an intelligent customer engagement platform that employs Artificial Intelligence (AI) to streamline and personalize marketing efforts. The platform is designed to automate cross-channel marketing campaigns by incorporating a Customer Data Platform (CDP) and marketing automation. Additionally, it provides tools to engage and interact with audiences on various platforms from emails to mobile apps, paid media, push notifications, and website content.

Blueshift uses AI to enhance customer engagement by providing predictive audiences to augment segmentation capabilities and generating valuable insights into customer behaviors. Its patented AI system can anticipate customer intents and recommend personalized products and content, tailoring customer journeys. The system also utilizes time intelligence, optimizing when to communicate for each marketing campaign.

Yes, Blueshift can easily integrate with the tools and systems you are currently using, allowing for a streamlined marketing stack. It works with hundreds of pre-existing connectors across email, mobile, web, digital, customer support, and more. It also collaborates with leading marketing agencies and technology providers to support success in your marketing endeavors.

Blueshift caters to a wide variety of industries, including but not limited to retail, e-commerce, personal finance, healthcare, credit unions, EdTech, and media & publishing. It offers specific solutions designed to cater to the unique needs and challenges of each of these industries, creating highly customized and effective marketing strategies.

Yes, Blueshift does offer solutions for cross-channel marketing. Designed to automate cross-channel marketing campaigns, Blueshift allows customers to interact with their audience on various channels such as email, mobile apps, paid media, push notifications, website content, and several others. It serves as a hub for managing all these different channels, ensuring that messaging and engagement remain consistent and well-coordinated across all platforms.

Blueshift assists in creating personalized customer journeys by using its patented AI system to predict customer intents and then provide personalized product and content recommendations. It uses customer data to generate detailed profiles and provide insights into customer behavior. All of these components result in a uniquely tailored customer journey that is designed to foster engagement and increase customer satisfaction.

The Customer Data Platform (CDP) in Blueshift is designed to organize customer data for rich profiles. It unifies and activates customer data, making it readily actionable across every marketing channel in real time. This results in the formation of richly-detailed customer data profiles and enables the creation of detailed audience segments for targeted marketing campaigns.

Blueshift uses various channels for customer interaction. These include but are not limited to email, mobile apps, paid media, push notifications, website content, SMS/MMS, WhatsApp, and in-app messages. Blueshift's platform is designed to ensure customers can interact with their audience on a variety of platforms, providing wide-reaching and highly accessible engagement.

Yes, Blueshift can predict customer behavior. It generates detailed customer profiles using various identifiers with its Customer Data Platform. These profiles, enhanced by Blueshift's patented AI decision-making system, offer insights into customer behavior and predict customer intents. This intelligence can then be used to provide personalized product and content recommendations.

Yes, Blueshift can automate marketing campaigns. The platform is specifically designed to automate the execution of cross-channel marketing campaigns, allowing for efficient interaction with the audience on various channels from email to mobile apps, paid media, push notifications, and website content.