Qualifyed.AI - Lookalike Audiences

Qualifyed.AI's AI Predictive Audiences tool is a technology that employs machine learning and artificial intelligence to assist businesses in targeting and converting potential customers. It identifies audiences who share similar characteristics with those of existing customers, pre-scoring them based on the likelihood to convert.

The AI Predictive Audiences tool works by taking a file of first-party data of US consumers and running these seed files against marketing databases, including credit bureaus, to build a model. This model is then applied to pre-score the American population based on their likelihood to convert to a product or service. The resulting audience is then integrated into the client's ad account for targeted advertising.

The purpose of Qualifyed's AI Predictive Audiences tool is to help businesses target prospective audiences that resemble their existing customers. The tool trains machine learning models on existing data to predict and target potential customers, driving efficient and effective marketing results.

AI Predictive Audiences utilizes first-party Personally Identifying Information data of US consumers. The tool also runs these seed files across marketing databases that can access over 3,400 possible attributes for modeling existing customers.

No, Qualifyed doesn't use third-party cookies for their AI Predictive Audiences tool. Instead, it uses first-party data which is cookie-less and is not affected by future changes of third-party cookies.

The AI Predictive Audiences tool targets potential customers by creating lookalike models of existing customers. It uses machine learning models and first-party data to identify and score potential customers based on their likelihood to convert, which then can be targeted with ad campaigns.

The AI Predictive Audiences tool, unlike native ad targeting tools, is independent of third-party cookies. It is not affected by privacy changes such as iOS 14.5 because it relies solely on first-party, cookie-less data.

By 'Lookalike Audiences', Qualifyed.AI refers to the potential customers who share similar characteristics with the existing customers of a business. By creating a model based on the business's existing customers, the AI Predictive Audiences tool can identify and target audiences who are most likely to convert.

Qualifyed.AI handles privacy compliance by using first-party data, which is not subject to typical third-party privacy regulations. It scores prospects before any business contact, ensuring privacy, and transfers the hashed email list to the client's ad account via LiveRamp.

No, it does not require a long-term contract to use Qualifyed's AI Predictive Audiences tool. The company aims to democratize technology and make it accessible to small and medium-sized businesses.