Proxima

Proxima is a predictive data intelligence platform created mainly for consumer brands. Its overarching aim is to help brands predict customer behaviour to augment their marketing efficacy, subsequently leading to increased profitability.

Proxima makes use of AI and algorithms, which continually adapt and learn to predict customer behaviour. This allows brands to effectively improve their marketing strategies, drive business growth, and comprehend their most valuable consumer cohorts, popular product offers, and areas needing improvement.

Proxima's AI Audiences is a distinct feature that creates custom audiences for paid social media platforms. This is achieved by deriving audiences from a considerable number of commerce insights.

The AI Audiences feature uses an extensive range of commerce insights to build audiences that stimulate maximum ad performance. This allows brands to create high-intent audiences that align well with their marketing strategies.

Proxima helps brands formulate high-intent audiences that are tailored to their marketing strategies. These audiences are constructed from a broad spectrum of commerce insights, thereby enabling brands to reach potential consumers possessing a high average order value (AOV).

Proxima is able to disperse these carefully constructed audiences onto the brands' chosen advertising platform, effectively escalating brand exposure to likely customers.

Proxima assists brands in targeting consumers with a high average order value (AOV) by using their sophisticated AI algorithms to analyze commerce insights, create high-intent audiences, and deploy these audiences to the chosen advertising platform of the brand.

The Intelligence Beta feature of Proxima offers analytical insights and tactical benchmarks. These insights include identification of the most valuable consumer cohorts, understanding of the most successful product offers, and identification of problematic areas, which companies can then leverage for better decision-making, thereby positively impacting business growth.

Through its proprietary algorithms that are designed for continuous learning, Proxima aims to enhance the cost per acquisition (CPA) and return on ad spend (ROAS) results. It does this by creating high-intent audiences and deploying them to selected advertising platforms, helping to target potential high AOV consumers and consequently improving the overall effectiveness of marketing campaigns.

Proxima finds favour with many successful brands for its unique data intelligence capabilities, although the specific brands aren't explicitly mentioned on their website.