Outfindo is an AI-driven tool that enhances the shopping experience on a website by guiding and assisting customers in product selection. Unlike traditional filter-based systems, Outfindo implements an intuitive, conversation-like approach to understand the customer’s needs and suggests products accordingly, significantly improving website engagement. The tool comprises two major features the Outfindo Product Guide and Outfindo Product Content. The former replicates the experience of a brick-and-mortar store by probing predefined customer-centric questions in a natural human-like conversation, whereas the latter standardizes product information, outlining key features with extended details to assist customers in their decision-making. Furthermore, it seamlessly integrates real-time data directly from the manufacturers. The tool maintains its relevance across various products, making it product agnostic. Outfindo also includes data analytics in its robust technology, scrutinizing digital footprints of customers to identify patterns and formulate optimized guidance paths for the buyer’s journey. This eliminates the need for manual data management and ensures up-to-date, enhanced product descriptions.