Obviyo

Obviyo is an AI-powered tool suite that enables product-led growth for e-commerce businesses. It transforms products into revenue generators by matching them with shopper's real-time behavior. It also manages paid ad campaigns, creates revenue-generating buying experiences, and assists in discovering new products for existing customers. Through linking buyer, behavioral, and contextual attributes with products of interest, Obviyo identifies buying signals from individual shoppers and effectively

Obviyo provides several specific features to assist e-commerce businesses, these include: shopper behavior-driven personalization, hybrid recommendations driven by both manual input and AI algorithms, adaptive multivariate testing and optimization solution, AI-powered growth bots for enhancing revenue growth, cross-platform data to leverage information across different platforms and real-time AI algorithms for instantaneous updates and adaptability.

Obviyo uses product performance data to identify buying signals from individual shoppers and links them with products of interest. This strategy is aimed at utilizing artificial intelligence and product data to enhance e-commerce growth by matching products with shoppers based on their real-time behavior. It intends to transform products into revenue generating machines driven by shopper behavior.

Obviyo provides an effective management of paid ad campaigns through its AI-powered toolset. This is achieved by automated scanning and analysis of paid marketing spend, and also delivering AI algorithm driven product feeds for paid ad campaigns. The toolset assists in creating revenue-generating buying experiences and helps increase return on ad spend.

Obviyo matches products to shoppers based on their real-time behavior. It uses AI to link buyer, behavioural, and contextual attributes with products of interest. This process allows Obviyo to identify buying signals from individual shoppers and translate them into product recommendations and personalization strategies.

Yes, Obviyo can assist in discovering new products for existing customers. This is achieved by leveraging AI and product data to suggest products that align with the customer's behaviour, interests, and past purchases.

Obviyo uses product performance data to drive shopping experiences which increase revenue per visit. It believes that revenue growth increases by 4 times when product performance data is used to drive shopping experiences. This data is also used to identify buying signals from individual shoppers to optimize product recommendations and personalize the shopping experience.

AI algorithms play a significant role in Obviyo's functionality. They power the tool suite's capacity to match products with shoppers based on real-time behavior and also drive the hybrid recommendations which are a combination of manual input and AI-derived suggestions. Furthermore, real-time AI algorithms make for instantaneous updates and adaptability.

Obviyo personalizes the shopping experience based on shopper behavior by utilizing behavioral data to make real-time personalized recommendations. This approach is designed to enhance the buying experience and to increase revenue by matching customers with products they are most likely to buy.

Yes, Obviyo provides an adaptive multivariate testing and optimization solution, enabling businesses to perform A/B testing and optimize their data and performance based on the results. It allows for the adjustment of multiple variables at once, leading to more comprehensive and meaningful results.