LensAi

LensAI is an AI-powered contextual computer vision ad solution that monetizes web traffic by placing ads in the visual content. It identifies objects, logos, actions, and context within visual content and places ads directly into them, ensuring relevance and reducing intrusiveness for users. LensAI creates personalized ad experiences to cater to the context in which the audience is engaged in browsing.

LensAI places ads within visual content by using its AI to perform in-depth analysis of visual, textual, and audio content to establish the best contextual ad perspective. Relevant ads are then either embedded directly into objects detected in the visual content or attached to the entire image or video scene in real-time, in less than a second.

LensAI supports two types of ads - Brand Awareness Ads and Product Ads. Brand Awareness Ads leverage an associative advertising algorithm to tap into the user's emotions and stimulate the urge to buy. Product Ads are designed for instant product/service sales straight, originating from the relevant ad content in real time.

Publishers using LensAI benefit from innovative Ad Slots that offer previously unoccupied in-image and in-video spaces capturing maximum user' attention. No manual work or pre-processing is required to serve ads. Additionally, the LensAI platform is designed to co-exist with traditional forms of advertising further enhancing monetization opportunities.

Advertisers using LensAI enjoy significant ROI for their marketing investments. The precise ad targeting made possible by LensAI's Contextual Engine enables ideal ad delivery by embedding ads straight into relevant visual content exactly when users are consuming that content. In addition, LensAI's ad formats are interactive and designed in a way that mimics shopping hints to maximize user engagement.

LensAI brings an advantage to users by providing ads that are less intrusive, more relevant to the content, and unobtrusively placed. In addition, LensAI provides a clickable shopping feature, allowing users to make purchases instantly, enhancing their shopping experience.

LensAI facilitates privacy for users by targeting audiences based on the content they are interested in rather than collecting personal information. This method eliminates the need for tracking users or gathering third-party cookies, enhancing user trust and respect for privacy.

LensAI detects relevant content for ad placement by using its Contextual Engine. It identifies objects, actions, logos and context within visual content that are pertinent to the ad to be served. By this process, it ensures that the ads are contextually relevant and adds value to the user's browsing experience.

LensAI offers publishers with previously unoccupied in-image and in-video spaces that receive maximum user attention, tools to fine-tune ad campaigns to any screen environment, and opportunities to efficiently monetize web traffic. It allows for co-existing with traditional forms of advertising and requires no manual work for ad serving.

No, LensAI does not require user tracking or the gathering of third-party cookies. It believes in delivering relevant ads across the web without eroding user trust, prioritizing first-party relationships, and emphasizing respect for user privacy. It's a cookie-less solution that reaches relevant audiences effectively and ethically.