You know that frustrating moment when you've got a burning question about your data, but SQL feels like ancient hieroglyphs? Latitude steps in as your friendly translator, turning plain English into actionable queries, visuals, and reports without the headache. I've been in enough meetings where data gets stuck in the 'later' pile, and honestly, this tool changes that game-quickly surfacing insights that drive real decisions.
What really sets it apart are the core features that tackle everyday data pains head-on. The AI assistant listens to your natural questions-like 'show me user drop-off by region'-and generates precise SQL, pulling from over 100 connectors including databases, spreadsheets, and SaaS apps. Then, drag those results to a collaborative canvas where you build charts, tables, or dashboards with minimal fuss.
Collaboration shines too; team members can comment, edit in real-time, and version-control everything, much like Google Docs but for data. I remember testing it on a messy customer dataset last month-generated a funnel analysis in under 10 minutes, which normally takes hours of back-and-forth with our analyst.
It's perfect for non-technical folks in marketing, product, or ops who need insights without coding skills, or even data pros wanting faster prototyping. Use cases pop up everywhere: marketers tracking campaign ROI, PMs monitoring user engagement, sales teams spotting trends in leads. Small teams at startups love it for quick investor prep, while larger orgs use it for cross-departmental brainstorming.
In my experience, it's especially handy during quarterly reviews when everyone's scrambling for fresh metrics. Compared to clunky BI tools like Tableau or Looker, Latitude feels lighter and more intuitive-no steep setup or IT approvals required. The free tier's unlimited queries are a standout; most competitors cap you early.
Sure, it's not a full warehouse replacement, but for exploratory work, it outpaces alternatives in speed and ease. I was torn between it and Hex at first, but Latitude's English-to-SQL magic won me over-less setup, more doing. Bottom line, if data curiosity hits without the bandwidth for deep dives, Latitude delivers.
What impressed me most? How it democratizes analysis, letting anyone contribute without gatekeepers. Give the free plan a whirl today-upload a dataset and ask away; you'll wonder how you managed without it.
What really sets it apart are the core features that tackle everyday data pains head-on. The AI assistant listens to your natural questions-like 'show me user drop-off by region'-and generates precise SQL, pulling from over 100 connectors including databases, spreadsheets, and SaaS apps. Then, drag those results to a collaborative canvas where you build charts, tables, or dashboards with minimal fuss.
Collaboration shines too; team members can comment, edit in real-time, and version-control everything, much like Google Docs but for data. I remember testing it on a messy customer dataset last month-generated a funnel analysis in under 10 minutes, which normally takes hours of back-and-forth with our analyst.
It's perfect for non-technical folks in marketing, product, or ops who need insights without coding skills, or even data pros wanting faster prototyping. Use cases pop up everywhere: marketers tracking campaign ROI, PMs monitoring user engagement, sales teams spotting trends in leads. Small teams at startups love it for quick investor prep, while larger orgs use it for cross-departmental brainstorming.
In my experience, it's especially handy during quarterly reviews when everyone's scrambling for fresh metrics. Compared to clunky BI tools like Tableau or Looker, Latitude feels lighter and more intuitive-no steep setup or IT approvals required. The free tier's unlimited queries are a standout; most competitors cap you early.
Sure, it's not a full warehouse replacement, but for exploratory work, it outpaces alternatives in speed and ease. I was torn between it and Hex at first, but Latitude's English-to-SQL magic won me over-less setup, more doing. Bottom line, if data curiosity hits without the bandwidth for deep dives, Latitude delivers.
What impressed me most? How it democratizes analysis, letting anyone contribute without gatekeepers. Give the free plan a whirl today-upload a dataset and ask away; you'll wonder how you managed without it.
