Key features? Well, the SERP analyzer dives into the top 20 results in seconds, highlighting gaps in topics, questions, and even word counts that your competitors overlook. Then there's the AI brief builder-it generates outlines with headings, subtopics, and FAQs pulled from 'People Also Ask' sections, solving the problem of scattered research by organizing everything into a publish-ready plan.
The content scoring tool rates your draft against top performers, suggesting tweaks to hit that sweet 80+ score, which I've found correlates pretty well with better rankings. Oh, and the Chrome extension? Game-changer for quick optimizations while you're browsing. It's targeted at content marketers, SEO specialists, and agencies handling multiple clients-think SaaS teams building blogs or e-commerce sites cranking out product pages.
In my experience, it's perfect for scaling content production; one client used it to pump out 20 blog posts a month, seeing a 40% traffic bump in three months. Even solopreneurs find it useful for solo projects, like optimizing LinkedIn articles or YouTube descriptions. What sets Frase apart from tools like Surfer or Clearscope is its focus on actionable briefs over just keyword stuffing-it's more holistic, integrating research, writing, and optimization in one flow.
Unlike Jasper, which is great for raw generation but light on SEO depth, Frase feels tailored for ranking, not just volume. I was torn between it and Ahrefs at first, but Frase's speed won out for content-specific tasks. Honestly, if you're tired of endless rabbit holes in SEO, give Frase a shot-start with their $1 trial and see how it streamlines your workflow.
You'll probably wonder how you managed without it.