ClickMoat is a software designed with a special focus on detecting and preventing click fraud in Google Ads. It promises to offer a secure and enhanced advertising experience by blocking fake impressions and clicks. As a tool for Pay-Per-Click campaign management, it protects your digital ad campaig...
ClickMoat
Click fraud detectionClickMoat is a software designed with a special focus on detecting and preventing click fraud in Google Ads. It promises to offer a secure and enhanced advertising experience by blocking fake impressi
About ClickMoat
ClickMoat Key Features
- Click fraud detection
- Google ads optimization
- Microsoft campaign optimization
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Pros and Cons of ClickMoat
Pros
- Detects and prevents click fraud
- Blocks fake impressions and clicks
- PPC campaign management tool
- Protects from various threats
- Increases Quality Score of ads
- Eliminates invalid bot traffic
- Reduces accidental clicks
- Saves money on ad budget
- User-friendly dashboard
- Overview of clicks and savings
- Displays invalid clicks blocked
- Detailed reports for campaign
- Reports for keywords and country
- Manual IP address blacklisting
- Automatic VPN IP blocking
Cons
- Only focused on Google Ads
- No automatic refund application feature
- Manual IP blacklisting needed
- Lacks traffic quality grading
- Limited dashboard customization options
- No intelligence on academic researchers
- Unsure detection of accidental clicks
- Doesn't mention multi-account management
- No data protection assurance
- No specific bot database
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Pricing Model
Paid
Pricing model: Free Trial | Paid options from: $39/month | Billing frequency: Monthly
Frequently Asked Questions About ClickMoat
What is ClickMoat?
ClickMoat is a software that focuses on detecting and preventing click fraud in Google Ads. It offers a secure and enhanced advertising experience by blocking fake impressions and clicks. As a tool for Pay-Per-Click campaign management, ClickMoat protects digital ad campaigns from threats such as competitors, academic researchers, internet bots, spamming software, and random clicks.
How does ClickMoat detect and prevent click fraud?
ClickMoat utilizes a combination of AI and industry-leading detection algorithms to identify click fraud. It analyzes each Google Ad click to identify if they are fraudulent, spammy, or non-engaged. This involves detecting suspicious clicking patterns, high click-through rates with low conversion rates, and traffic from blacklisted IP addresses. Once fraudulent activity is detected, ClickMoat can automatically block these fraudulent IPs.
Does ClickMoat support protection across multiple advertising platforms?
Yes, ClickMoat offers its services across multiple advertising platforms. This ensures wide-ranging compatibility, accommodating diverse business advertising needs.
What kind of information does the ClickMoat dashboard provide?
The ClickMoat dashboard provides a comprehensive overview of click metrics and savings. This includes how many clicks the user has received, how much saving the user has made, the number of invalid clicks that were prevented, along with detailed reports for the campaign, keywords, and country.
Can I blacklist certain IP addresses with ClickMoat?
Yes, ClickMoat allows clients to manually blacklist certain IP addresses. This functionality allows users to exclude IP's they deem harmful or unnecessary to their PPC campaigns.
Does ClickMoat offer insights into why specific IPs are blocked?
Yes, ClickMoat provides insights into the reasons for blocking specific IPs. This function allows users to get an educated understanding of their traffic quality and the types of interactions their ads are receiving.
Can ClickMoat detect bot traffic and prevent it?
Yes, ClickMoat can detect invalid bot traffic and eliminate it. This functionality is vital in improving ad quality score and protecting ad budgets from being wasted on invalid clicks.
Does ClickMoat offer a feature for downloading a full click report?
Yes, ClickMoat offers a feature to download a full click report. This empowers users to manually request a refund from Google for instances of click fraud.
How does ClickMoat contribute to improving my ad's Quality Score?
ClickMoat improves an ad's Quality Score by blocking invalid traffic, including bot traffic and accidental clicks. By eliminating unproductive traffic, ClickMoat helps to increase the relevancy and performance of your ads, which in turn, improves the Quality Score.
How can ClickMoat help me save money on my ad budget?
ClickMoat can help save money on your ad budget by eliminating fraudulent and non-productive clicks. By blocking these fake impressions and clicks, it prevents wasted spend on invalid traffic and optimizes the return on ad spend.
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