Adlab operates within the creator economy, facilitating a space for brands and streamers to collaborate. It delivers value to both parties through automated sponsorship campaigns. For brands, this means increased reach to target demographics on various streaming platforms. Streamers, on the other hand, receive an opportunity to monetize their content in a simplified way. Adlab’s key feature is the management of creative and engaging advertising campaigns. These campaigns are integrated into streams, thus pulling in specific audiences for brands and enabling streamers to gain from their produced content. The automation process helps reduce the friction associated with traditional sponsorship negotiation and agreement processes, making it effortless for streamers to secure income. This tool thereby successfully merges content creation with advertisement and provides a new and more dynamic way for advertisers to communicate with consumers in the digital world.