Automate your Amazon pricing for better sales with AI.
Aura
What is Aura
Aura is an advanced Amazon repricer that leverages artificial intelligence to provide real-time repricing strategies for Amazon listings. Capable of adapting rapidly to market changes, Aura follows user-defined minimum and maximum prices to protect seller’s margins while maintaining competitive pricing. Key functionalities include the creation of automated rules to manage listings, providing a log of every price update with explanations, facilitating bulk updates of listings via Excel or Sheets, auto calculation of key financial metrics like ROI, Profit Margin, Fixed Profit, and Profit Floor, and capability to import data from other tools like InventoryLab. The platform is built to be transformed into vital business intelligence, revolutionizing how sellers approach their Amazon businesses. Aura streamlines operations by taking the hassle out of micromanaging prices, allowing sellers to focus on broader business strategies. Additionally, Aura offers extensive mobile support and provides real-time competitive insights. This product is accompanied by a dedicated customer support based in Boston, offering assistance five days a week. Users can also join a global community for discussions and best practices round the clock.
Pros And Cons Of Aura
Pros
Real-time repricing strategies
Adapts quickly to market changes
User-defined minimum and maximum prices
Automated rule creation for listings
Detailed log of price updates
Bulk listing updates via Excel/Sheets
Auto-calculation of key financial metrics
Data import from tools like InventoryLab
Transforms platform into business intelligence
Streamlines pricing operations
Extensive mobile support
Real-time competitive insights
Dedicated customer support based in Boston
Global community for discussions
Free 14-day trial
Automates Amazon pricing
Safeguards seller margins
Continuous enhancements
Export critical data for decision-making
Support available 5 days a week
Performance prioritized platform
Ease of pricing modification
Increases sales and margin
No credit card required for trial
Cons
Only for Amazon
Limited customer support timing
No mention of security
Requires Excel or Sheets
Manual data import
Mobile support unspecified
No built-in analytics reports
No free version available
Limited platform functionality information
No Multichannel support
Pricing Of Aura
Free + from $97/mo
FQA From Aura
What is Aura and what does it do for Amazon sellers?
Aura is an advanced Amazon repricer that uses artificial intelligence to provide real-time repricing strategies for Amazon listings. It allows Amazon sellers to adapt quickly to market changes, observe user-defined minimum and maximum prices, and protect sellers' margins while maintaining competitive pricing. With Aura, sellers can manage listings through automated rules, view a log of every price update along with explanations, and perform bulk updates of listings using Excel or Sheets. It also auto-calculates key financial metrics and can import data from tools like InventoryLab. It further aids sellers by offering real-time competitive insights and mobile support.
How does Aura use AI to optimize Amazon pricing strategies?
Aura uses artificial intelligence to automatically determine the best repricing strategy for each Amazon listing in real time. It adjusts to market changes quickly and respects defined minimum and maximum prices. Its intelligent approach safeguards margins and maintains competitiveness in a fast-paced market.
Can Aura adapt to real-time changes in the Amazon market?
Yes, Aura is designed to adapt rapidly to real-time changes in the Amazon market. By leveraging AI capabilities, it quickly responds to shifts in market price and competition.
How can I set minimum and maximum prices with Aura?
You can set minimum and maximum prices within Aura to protect your margins while Aura maintains competitiveness in pricing based on its AI-powered analysis of the market.
What key financial metrics does Aura calculate automatically?
Aura automatically calculates key financial metrics such as Return on Investment (ROI), Profit Margin, Fixed Profit, and Profit Floor.
How can I use Aura to manage Amazon listings automatically?
Aura lets you create automated rules to manage your Amazon listings, thus alleviating you from continual manual adjustments.
Does Aura provide a log of every price update?
Yes, Aura provides a detailed log of every price update, clarifying what happened and why.
Can I update my Amazon listings in bulk using Aura?
Yes, with Aura you can update your listings in bulk using either Excel or Google Sheets.
Can Aura import data from other tools like InventoryLab?
Yes, Aura has the capability to automatically import data from other tools such as InventoryLab.
How does Aura help streamline Amazon business operations and strategy?
Aura streamlines operations by taking the hassle out of micromanaging prices, enabling sellers to focus on broader business strategies. Its automated repricing driven by AI helps sellers adapt to market changes quickly and the platform itself offers critical business intelligence, helping revolutionize the approach to running an Amazon business.
Does Aura provide real-time competitive insights?
Yes, Aura offers real-time competitive insights that help sellers stay competitive in the fast-paced Amazon marketplace.
Is Aura supported on mobile platforms?
Yes, Aura offers extensive mobile support to ensure that users can manage their Amazon business efficiently regardless of their location or device they are using.
Where is Aura's customer support based and when are they available?
Aura's customer support is based in Boston, MA. They are available five days a week, Monday to Friday, from 9 to 5 Eastern Standard Time.
Can I interact with a global community of Aura users?
Yes, Aura users have access to a global community for discussions and best practices round the clock.
Can Aura help me grow my sales profitably?
Yes, Aura assists in growing sales by automating pricing strategy which is optimized for profitability, ensuring the best price-point in real-time.
How can Aura protect my profit margins while keeping my prices competitive?
Aura safeguards your margins by following minimum and maximum prices set by you, while staying competitive using real-time market data. Its AI capabilities ensure smart repricing decisions that strike a balance between profitability and competitiveness.
Are there any free trials available for Aura?
Yes, Aura offers a free 14-day trial, requiring no credit card.
What are some notable new features in Aura 1.0?
Aura 1.0 features AI-powered optimal pricing strategies in real time, mobile support, and real-time competitive insights. It has a redesigned and streamlined user interface and is continuously enhanced with new features.
Does Aura offer any integrations for data import?
Yes, Aura offers integrations to automatically import data like costs from other tools including InventoryLab.
How has Aura helped other Amazon sellers increase their sales and ROI?
Aura has supported over 10,000 sellers, with testimonials reporting significant increase in sales and ROI. Sellers have shared stories of expanding their catalog, increasing ROI from 20% to over 40%, and seeing their sales increase by 200% within three days of using Aura.
