AdRoll

AdRoll is a digital advertising platform that is leveraged by a variety of brands and agencies to increase brand awareness, site visitors, and conversions through personalized marketing strategies.

AdRoll boosts brand awareness through its various advertising capabilities encompassing display, video, native, connected TV, and social media advertising. This multifaceted approach enables brands to showcase themselves to a wide and diversified audience. Additionally, AdRoll uses personalized ads, allowing each company to connect with their audience in a unique and tailored manner.

The term 'full-funnel ad campaigns' in AdRoll refers to the platform's capability to manage advertising campaigns that encompass all stages of the marketing funnel - from awareness and consideration to decision and action. This entails reaching out to potential customers, nurturing these contacts, and driving them to make purchases, ultimately advancing overall business objectives.

AdRoll operates across a wide range of advertising channels. These include display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing, offering brands a diverse set of options for message delivery.

Key features offered by AdRoll are retargeting for re-engaging with prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation that coordinates automated campaigns across display, social, and email.

AdRoll utilizes retargeting by engaging site visitors who have already visited your site with personalized ad campaigns that make use of real-time and historical data from millions of websites and apps. Using these insights, they can identify potential customers, tailor advertising content, and reengage them.

AdRoll uses first-party data to ensure it is reaching its ideal audience. First-party data comes directly from the source (i.e., the business), so it is unique to that company. This might include website visitor data, purchasing data, social media profiles, or any other data that a company has collected directly from its audience.

In AdRoll, marketing automation plays a crucial role in synchronizing campaigns across display, social, and email channels. This automation results in seamless coordination and greater efficiency, ultimately leading to optimal results from marketing efforts.

AdRoll helps businesses understand their growth trajectory by providing robust analytics and attribution capabilities. This allows companies to quickly understand what's working and adjust their strategies accordingly. They offer consolidated reporting, cross-channel attribution, and performance insights from one platform

AdRoll provides analytics and attribution capabilities that give businesses insight into growing faster by identifying successful strategies. This consolidated reporting aids in understanding how different channels and campaigns work together to influence conversions and revenue.